http://www.guardian.co.uk/film/2010/sep/23/bass-opening-credits
Anne Billson has superbly written about the 'History of Cinema's Opening Credits', justifying exactly why they play such a significance within the film. She describes how with time, trends of film openings have rapidly changed - "the usual method was to present names and titles on cards, or against an unmoving backdrop...", Billson goes on further how Otto Preminger changed all of this.
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